{"id":4548,"date":"2026-02-07T14:32:17","date_gmt":"2026-02-07T14:32:17","guid":{"rendered":"https:\/\/lukeroode.com\/?post_type=harington_portfolio&#038;p=4548"},"modified":"2026-02-07T15:23:00","modified_gmt":"2026-02-07T15:23:00","slug":"inju-health-tonic","status":"publish","type":"harington_portfolio","link":"https:\/\/lukeroode.com\/?harington_portfolio=inju-health-tonic","title":{"rendered":"Inju Health Tonic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4548\" class=\"elementor elementor-4548\" data-elementor-post-type=\"harington_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dee431a row_padding_top row_padding_bottom row_padding_left row_padding_right elementor-full-width content-max-width full light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"1dee431a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eb5a1d9\" data-id=\"5eb5a1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee84465 elementor-widget elementor-widget-harington_pinned_section_left\" data-id=\"ee84465\" data-element_type=\"widget\" data-widget_type=\"harington_pinned_section_left.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pinned-section\"><div class=\"pinned-element left\"><h5>Overview<\/h5>\r\n                                        \r\n<h6 class=\"color-inju-orange\">Art Direction<br>                                            Packaging<br>                                           Branding<br>                                                                                   <\/h6>\r\n\r\n<\/div><div class=\"scrolling-element right\"><h4 class=\"has-mask color-inju-orange\">Reframing wellness through the lens of the inner athlete.<\/h4>\r\n                                        <hr>\r\n                                        <p class=\"has-animation\" data-delay=\"0\">With the rapid growth of Pilates and low impact fitness, INJU identified an opportunity to evolve beyond general wellness and speak to a more active, design conscious audience. The challenge was to expand into performance and recovery without losing the brand\u2019s foundation in natural, plant based health.\r\n\r\n<\/p>\r\n                                        <p class=\"has-animation\" data-delay=\"100\">The rebrand introduced a more energetic visual language built around bold colour, clarity, and modern typography. Each product was designed to communicate its benefit at a glance, while still feeling premium and considered. The result positions INJU as a daily performance ritual for people who value balance, focus, and sustainable energy rather than extremes.<\/p>\r\n                                        \r\n                                        <p class=\"has-animation\" data-delay=\"200\">I led the conceptualisation and art direction of the rebrand, developing the visual system across packaging and supporting imagery. This included defining the colour logic, refining the typographic hierarchy, and shaping the overall look and feel to sit confidently between lifestyle wellness and fitness culture.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e01a1 elementor-widget elementor-widget-image-gallery\" data-id=\"91e01a1\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4548 gallery-columns-2 gallery-size-1536x1536'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91e01a1\" data-elementor-lightbox-title=\"Can Energy and Focus\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU2MCwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9DYW4tRW5lcmd5LWFuZC1Gb2N1cy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiOTFlMDFhMSJ9\" href='https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-scaled.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-1536x1152.jpg 1536w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-300x225.jpg 300w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-1024x768.jpg 1024w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-768x576.jpg 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Energy-and-Focus-2048x1536.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91e01a1\" data-elementor-lightbox-title=\"Can Rest and Recovery\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU2MSwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9DYW4tUmVzdC1hbmQtUmVjb3Zlcnktc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjkxZTAxYTEifQ%3D%3D\" href='https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-scaled.jpg'><img decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-1536x1152.jpg 1536w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-300x225.jpg 300w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-1024x768.jpg 1024w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-768x576.jpg 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/Can-Rest-and-Recovery-2048x1536.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91e01a1\" data-elementor-lightbox-title=\"INJU Rest Small Brown Bottle - Aqila\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1NSwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9JTkpVLVJlc3QtU21hbGwtQnJvd24tQm90dGxlLUFxaWxhLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI5MWUwMWExIn0%3D\" href='https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-scaled.jpg'><img decoding=\"async\" width=\"1344\" height=\"1536\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-1344x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-1344x1536.jpg 1344w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-263x300.jpg 263w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-896x1024.jpg 896w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-768x878.jpg 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Rest-Small-Brown-Bottle-Aqila-1792x2048.jpg 1792w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91e01a1\" data-elementor-lightbox-title=\"INJU Active Small Brown Bottle Aqila\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1MywidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9JTkpVLUFjdGl2ZS1TbWFsbC1Ccm93bi1Cb3R0bGUtQXFpbGEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjkxZTAxYTEifQ%3D%3D\" href='https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"1536\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-1344x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-1344x1536.jpg 1344w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-263x300.jpg 263w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-896x1024.jpg 896w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-768x878.jpg 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Brown-Bottle-Aqila-1792x2048.jpg 1792w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91e01a1\" data-elementor-lightbox-title=\"INJU Recovery Small Shot Bottle Aqila\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1NywidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9JTkpVLVJlY292ZXJ5LVNtYWxsLVNob3QtQm90dGxlLUFxaWxhLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI5MWUwMWExIn0%3D\" href='https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"1536\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-1344x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-1344x1536.jpg 1344w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-263x300.jpg 263w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-896x1024.jpg 896w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-768x878.jpg 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Recovery-Small-Shot-Bottle-Aqila-1792x2048.jpg 1792w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91e01a1\" data-elementor-lightbox-title=\"INJU Active Small Shot Bottle Aqila\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1NiwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9JTkpVLUFjdGl2ZS1TbWFsbC1TaG90LUJvdHRsZS1BcWlsYS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiOTFlMDFhMSJ9\" href='https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"1536\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-1344x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-1344x1536.jpg 1344w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-263x300.jpg 263w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-896x1024.jpg 896w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-768x878.jpg 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2026\/02\/INJU-Active-Small-Shot-Bottle-Aqila-1792x2048.jpg 1792w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[36,19,21],"class_list":["post-4548","harington_portfolio","type-harington_portfolio","status-publish","hentry","portfolio_category-art-direction","portfolio_category-brand-identity","portfolio_category-graphic-design"],"_links":{"self":[{"href":"https:\/\/lukeroode.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/4548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukeroode.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio"}],"about":[{"href":"https:\/\/lukeroode.com\/index.php?rest_route=\/wp\/v2\/types\/harington_portfolio"}],"version-history":[{"count":5,"href":"https:\/\/lukeroode.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/4548\/revisions"}],"predecessor-version":[{"id":4564,"href":"https:\/\/lukeroode.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/4548\/revisions\/4564"}],"wp:attachment":[{"href":"https:\/\/lukeroode.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4548"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/lukeroode.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=4548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}