{"id":4528,"date":"2026-02-07T12:45:39","date_gmt":"2026-02-07T12:45:39","guid":{"rendered":"https:\/\/lukeroode.com\/?post_type=harington_portfolio&p=4528"},"modified":"2026-02-07T13:59:18","modified_gmt":"2026-02-07T13:59:18","slug":"audi-tiktok-test-drive","status":"publish","type":"harington_portfolio","link":"https:\/\/lukeroode.com\/?harington_portfolio=audi-tiktok-test-drive","title":{"rendered":"Audi TikTok Test Drive"},"content":{"rendered":"\t\t
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Overview<\/h5>\r\n \r\n
Art Direction
Motion Design
Concept <\/h6>\r\n\r\n
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\r\n VISIT LINK<\/span><\/a> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div><\/div>

Turning TikTok\u2019s scroll into Audi\u2019s most powerful conversion tool.<\/h4>\r\n
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With traditional test drives in decline and car research shifting to TikTok, Audi needed a new way to get people behind the wheel of the RS3. Using TikTok\u2019s native phone-turn mechanic, we created an interactive test drive that lived entirely within the feed. By turning simple phone movement into steering, the experience transformed passive scrolling into active participation. Without producing any new footage, the campaign brought a physical brand touchpoint into a digital space and drove measurable impact in real-world test drives and sales.\r\n\r\n<\/p>\r\n

I was responsible for conceptualising the idea and bringing it to life through art direction, design, and video editing. This included shaping the interaction logic, adapting existing footage to feel native to TikTok, and using sound design to reinforce the sense of control and immersion. Every design and editing decision was made to support clarity, responsiveness, and platform-first engagement.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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