{"id":4253,"date":"2025-03-13T15:24:33","date_gmt":"2025-03-13T15:24:33","guid":{"rendered":"https:\/\/lukeroode.com\/?post_type=harington_portfolio&p=4253"},"modified":"2026-02-07T15:28:33","modified_gmt":"2026-02-07T15:28:33","slug":"superitalia","status":"publish","type":"harington_portfolio","link":"https:\/\/lukeroode.com\/?harington_portfolio=superitalia","title":{"rendered":"Superitalia"},"content":{"rendered":"\t\t
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Overview<\/h5>\r\n \r\n
Art Direction
Motion Graphics
Web Design
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Superitalia is redefining the coffee experience by blending traditional Italian craftsmanship with the power of superfoods. <\/h4>\r\n
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Superitalia is a European superfood cappuccino brand that challenges conventional coffee by infusing it with science-backed health benefits. My work on the project focused on establishing a strong and engaging brand presence, ensuring that its visual storytelling matched its groundbreaking product. Through Art Direction, I helped define the brand\u2019s aesthetic, balancing heritage and modernity to create an identity that feels both premium and progressive.\r\n\r\n<\/p>\r\n

A key part of the launch was a motion graphics piece I produced, which effectively introduced Superitalia\u2019s concept to the market and played a vital role in boosting pre-order sales. Additionally, I worked alongside a team to craft the brand\u2019s digital presence, ensuring the website and online platforms delivered a seamless, visually compelling experience that reflected the brand\u2019s innovative spirit.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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