{"id":4175,"date":"2025-03-14T13:34:53","date_gmt":"2025-03-14T13:34:53","guid":{"rendered":"https:\/\/lukeroode.com\/?post_type=harington_portfolio&p=4175"},"modified":"2025-04-09T09:30:11","modified_gmt":"2025-04-09T08:30:11","slug":"audi-special-editions","status":"publish","type":"harington_portfolio","link":"https:\/\/lukeroode.com\/?harington_portfolio=audi-special-editions","title":{"rendered":"Audi Special Editions"},"content":{"rendered":"\t\t
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Overview<\/h5>\r\n \r\n
Motion Design
Art Direction
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Audi's Special Editions Campaign: Launching Special Edition Models with Generative AI.<\/h4>\r\n
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The challenge of promoting Audi's Special Edition vehicles in South Africa lay in the fact that the models themselves were not yet available in the country. To address this, the campaign embraced cutting-edge generative AI technology, allowing us to craft a compelling narrative and visual identity that bridged the gap between anticipation and availability.\r\n\r\n<\/p>\r\n

As an art director and motion designer on this project, I was part of a team that gave life to the generative AI used to translate Audi's iconic design language into a multi-dimensional campaign. The campaign, titled \"A Curated Collection by Audi,\" positioned these vehicles as more than cars\u2014they were inspirations for lifestyle and design.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Digital Assets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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These animations were displayed and promoted across various Audi digital channels.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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