{"id":3017,"date":"2022-12-30T06:50:39","date_gmt":"2022-12-30T06:50:39","guid":{"rendered":"http:\/\/clapat-themes.com\/wordpress\/harington\/?post_type=harington_portfolio&#038;p=2601"},"modified":"2024-03-12T15:11:22","modified_gmt":"2024-03-12T15:11:22","slug":"protect-the-heart-of-africa","status":"publish","type":"harington_portfolio","link":"https:\/\/lukeroode.com\/?harington_portfolio=protect-the-heart-of-africa","title":{"rendered":"Protect the Heart of Africa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3017\" class=\"elementor elementor-3017\" data-elementor-post-type=\"harington_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6515e789 row_padding_top row_padding_bottom row_padding_left row_padding_right elementor-full-width content-max-width full light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"6515e789\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70b8d29b\" data-id=\"70b8d29b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd642cd elementor-widget elementor-widget-harington_pinned_section_left\" data-id=\"7cd642cd\" data-element_type=\"widget\" data-widget_type=\"harington_pinned_section_left.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pinned-section\"><div class=\"pinned-element left\"><h5>Overview<\/h5>\r\n                                        \r\n<h6 class=\"blue\">Web Design<br>                                            Interaction Design<br>                                           UI\/UX<br>                                                                                   <\/h6>\r\n<\/div><div class=\"scrolling-element right\"><h4 class=\"has-mask blue\">Protect the Heart of Africa is an interactive microsite that educates visitors on the importance of conservation, while aligning with and promoting the Africology brand.<\/h4>\r\n                                        <hr>\r\n                                        <p class=\"has-animation\" data-delay=\"0\">Africology wants to generate leads and capture potential\r\ncustomers through a competition giving\r\naway free skincare products. Africology also wants to\r\npromote conservation, an important pillar in their brand. They need a microsite created that can\r\nachieve these goals, while ensuring a pleasant user experience. \r\n\r\n<\/p>\r\n                                        <p class=\"has-animation\" data-delay=\"100\">Protect the African Heart achieves the goals set out in the brief, by using stunning and captivating imagery to visualise the beauty of the African wilderness and its importance to us all. The microsite positions Africology as a fighting force for the conservation and sustainable use of the continent's precious resources. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cf1c7ec row_padding_bottom row_padding_left row_padding_right elementor-full-width content-max-width light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"7cf1c7ec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c05ebe1\" data-id=\"5c05ebe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48c0c92f light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"48c0c92f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1bf64f54\" data-id=\"1bf64f54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d2b4f9d elementor-invisible elementor-widget elementor-widget-harington_image_popup\" data-id=\"7d2b4f9d\" data-element_type=\"widget\" data-widget_type=\"harington_image_popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"has-animation has-cover\" data-delay=\"2\"><a href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Africology_Ipad.png\" class=\"image-link\"><img decoding=\"async\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Africology_Ipad.png\" alt=\"\"><\/a><figcaption><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3622c8ea\" data-id=\"3622c8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b60d8 elementor-invisible elementor-widget elementor-widget-harington_image_popup\" data-id=\"f5b60d8\" data-element_type=\"widget\" data-widget_type=\"harington_image_popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"has-animation has-cover\" data-delay=\"0\"><a href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Africology_Macbook.png\" class=\"image-link\"><img decoding=\"async\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Africology_Macbook.png\" alt=\"\"><\/a><figcaption><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-31124809\" data-id=\"31124809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3447097b elementor-invisible elementor-widget elementor-widget-harington_image_popup\" data-id=\"3447097b\" data-element_type=\"widget\" data-widget_type=\"harington_image_popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.0\"><figure class=\"has-animation has-cover\" data-delay=\"0\"><a href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Africology_iphone-1.png\" class=\"image-link\"><img decoding=\"async\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Africology_iphone-1.png\" alt=\"\"><\/a><figcaption><\/figcaption><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44bd6963 row_padding_left row_padding_right light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"44bd6963\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3178b4e3\" data-id=\"3178b4e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ed5a861 row_padding_left row_padding_right elementor-full-width content-max-width row_padding_top light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"ed5a861\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1fda6b90\" data-id=\"1fda6b90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42203db6 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"42203db6\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask blue has-animation\" data-delay=\"0\">The Objective<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b31e8d2 text-align-left elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-harington_heading\" data-id=\"3b31e8d2\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"has-animation\" data-delay=\"0\">To design and craft a intuitive user experience for the\nAfricology competition microsite. This project targets Africology's\nexisting user, this user experience should be supported by\nusable, efficient interactions and content that will achieve\nAfricology's marketing objectives, by promoting\nconservation, and build positive brand loyalty by giving\naway products to the consumers.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2595157b\" data-id=\"2595157b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c06d3c elementor-widget elementor-widget-image\" data-id=\"29c06d3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-hendrik-cornelissen-2862070-1024x683.webp\" class=\"attachment-large size-large wp-image-4031\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-hendrik-cornelissen-2862070-1024x683.webp 1024w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-hendrik-cornelissen-2862070-300x200.webp 300w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-hendrik-cornelissen-2862070-768x512.webp 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-hendrik-cornelissen-2862070-1536x1024.webp 1536w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-hendrik-cornelissen-2862070-scaled.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d470baf row_padding_left row_padding_right light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"7d470baf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ec8f36b\" data-id=\"1ec8f36b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59d7f3ba row_padding_bottom row_padding_left row_padding_right elementor-full-width content-max-width row_padding_top light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"59d7f3ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-534903d9\" data-id=\"534903d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a0356b elementor-widget elementor-widget-image\" data-id=\"53a0356b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-taryn-elliott-4405245-819x1024.webp\" class=\"attachment-large size-large wp-image-4033\" alt=\"\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-taryn-elliott-4405245-819x1024.webp 819w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-taryn-elliott-4405245-240x300.webp 240w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-taryn-elliott-4405245-768x960.webp 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-taryn-elliott-4405245-1229x1536.webp 1229w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/pexels-taryn-elliott-4405245-scaled.webp 1536w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75003880\" data-id=\"75003880\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18dec451 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"18dec451\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask blue has-animation\" data-delay=\"0\">The Concept<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3e761 elementor-widget elementor-widget-heading\" data-id=\"bd3e761\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Protect the Heart of Africa<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf51f97 text-align-left elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-harington_heading\" data-id=\"6bf51f97\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"has-animation\" data-delay=\"0\"><br>\nThis concept stems from the insight that raising\nawareness and educating people about a topic they care about is a\ngood way to connect a brand to its consumers on a deep level. The\nnatural environment and the wildlife that inhabits it is seen as the\n\"heart\" of Africa, because it so essential that life cannot function\nwithout it. Africology is very passionate about conservation, and our\ninsights show their consumers are too, and what a better way to\nconnect the consumer to the brand than through a shared interest:\nconservation.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d238a2c row_padding_left row_padding_right light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"1d238a2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-353dfec4\" data-id=\"353dfec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c96f99b row_padding_left row_padding_right elementor-full-width content-max-width row_padding_top light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"3c96f99b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-449dfb85\" data-id=\"449dfb85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b8595ae text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"4b8595ae\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask blue has-animation\" data-delay=\"0\">The User Flow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdeb95 elementor-widget elementor-widget-image\" data-id=\"2cdeb95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"983\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/User-Flow.webp\" class=\"attachment-full size-full wp-image-4039\" alt=\"Userflow for Protect the Heart of Africa\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/User-Flow.webp 1920w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/User-Flow-300x154.webp 300w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/User-Flow-1024x524.webp 1024w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/User-Flow-768x393.webp 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/User-Flow-1536x787.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61100ec row_padding_left row_padding_right light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"61100ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39b739\" data-id=\"f39b739\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ed553cf row_padding_left row_padding_right elementor-full-width content-max-width row_padding_top light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"ed553cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-679ffef\" data-id=\"679ffef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e075d2d text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"e075d2d\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask blue has-animation\" data-delay=\"0\">The Style Guide<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23f046 elementor-widget elementor-widget-image\" data-id=\"b23f046\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Style-Guide.webp\" class=\"attachment-full size-full wp-image-4040\" alt=\"UI Style Guide for Protect the African Heart\" srcset=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Style-Guide.webp 1920w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Style-Guide-300x169.webp 300w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Style-Guide-1024x576.webp 1024w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Style-Guide-768x432.webp 768w, https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Style-Guide-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03948f0 row_padding_left row_padding_right light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"03948f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e76e8cb\" data-id=\"e76e8cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c008e44 row_padding_left row_padding_right elementor-full-width content-max-width row_padding_top light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"c008e44\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b963eb3\" data-id=\"b963eb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-042bf0f text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"042bf0f\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask blue has-animation\" data-delay=\"0\">The Prototype<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf070c text-align-left elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-harington_heading\" data-id=\"daf070c\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"has-animation\" data-delay=\"0\">The aim for the final design of this project was to firstly capture attention in order to spark interest. It's for this reason that dynamic transitions were used with a focus on smooth motion throughout. All animation was done in Figma as a form of experimentation of the capabilities of the program. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f559915 row_padding_left row_padding_right light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"f559915\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee3fff\" data-id=\"6ee3fff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99883e9 elementor-widget__width-inherit elementor-widget elementor-widget-harington_video_player\" data-id=\"99883e9\" data-element_type=\"widget\" data-widget_type=\"harington_video_player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Video Player --><div class=\"video-wrapper\"><div class=\"video-cover\" data-src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Home-2-1.png\"><\/div><video class=\"bgvid\" controls preload=\"auto\" ><source src=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2023\/11\/Africology_Prototype.mp4\" \/><\/video><div class=\"control\"><div class=\"btmControl\"><div class=\"progress-bar\"><div class=\"progress\"><span class=\"bufferBar\"><\/span><span class=\"timeBar\"><\/span><\/div><\/div><div class=\"video-btns\"><div class=\"sound sound2 btn\" title=\"Mute\/Unmute sound\"><i class=\"fa fa-volume-up\" aria-hidden=\"true\"><\/i><i class=\"fa fa-volume-off\" aria-hidden=\"true\"><\/i><\/div><div class=\"btnFS btn\" title=\"Switch to full screen\"><i class=\"fa fa-expand\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><!--\/Video Player -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5edd578 row_padding_left row_padding_right elementor-full-width content-max-width row_padding_top light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"5edd578\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6eca84b\" data-id=\"6eca84b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ed924 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"13ed924\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask blue has-animation\" data-delay=\"0\">The Hi-Fi Screens<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47bfe21 elementor-widget elementor-widget-gallery\" data-id=\"47bfe21\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Home-2-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Home 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0NSwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9Ib21lLTItMS53ZWJwIiwic2xpZGVzaG93IjoiNDdiZmUyMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Home-2-1-1024x728.webp\" data-width=\"1024\" data-height=\"728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Home-3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Home 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA1MCwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9Ib21lLTMud2VicCIsInNsaWRlc2hvdyI6IjQ3YmZlMjEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Home-3-1024x728.webp\" data-width=\"1024\" data-height=\"728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Learn-2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Learn 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0NywidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9MZWFybi0yLndlYnAiLCJzbGlkZXNob3ciOiI0N2JmZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Learn-2-1024x728.webp\" data-width=\"1024\" data-height=\"728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Learn-3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Learn 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA1MywidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9MZWFybi0zLndlYnAiLCJzbGlkZXNob3ciOiI0N2JmZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Learn-3-1024x728.webp\" data-width=\"1024\" data-height=\"728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Discover-2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Discover 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MywidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9EaXNjb3Zlci0yLndlYnAiLCJzbGlkZXNob3ciOiI0N2JmZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Discover-2-1024x730.webp\" data-width=\"1024\" data-height=\"730\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Discover-MAP-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Discover MAP 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0NCwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9EaXNjb3Zlci1NQVAtMS53ZWJwIiwic2xpZGVzaG93IjoiNDdiZmUyMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Discover-MAP-1-1024x730.png\" data-width=\"1024\" data-height=\"730\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Discover-MAP-2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Discover MAP 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0NiwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9EaXNjb3Zlci1NQVAtMi53ZWJwIiwic2xpZGVzaG93IjoiNDdiZmUyMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Discover-MAP-2-1024x730.webp\" data-width=\"1024\" data-height=\"730\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Action-2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47bfe21\" data-elementor-lightbox-title=\"Action 2\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0OSwidXJsIjoiaHR0cHM6XC9cL2x1a2Vyb29kZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9BY3Rpb24tMy53ZWJwIiwic2xpZGVzaG93IjoiNDdiZmUyMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lukeroode.com\/wp-content\/uploads\/2022\/12\/Action-3-1024x728.webp\" data-width=\"1024\" data-height=\"728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div 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