Superitalia is redefining the coffee experience by blending traditional Italian craftsmanship with the power of superfoods. I contributed to this vision through Art Direction and Motion Design, crafting a bold and contemporary visual identity that reflects the brand’s innovative approach.

Superitalia is a European superfood cappuccino brand that challenges conventional coffee by infusing it with science-backed health benefits. My work on the project focused on establishing a strong and engaging brand presence, ensuring that its visual storytelling matched its groundbreaking product. Through Art Direction, I helped define the brand’s aesthetic, balancing heritage and modernity to create an identity that feels both premium and progressive.

A key part of the launch was a motion graphics piece I produced, which effectively introduced Superitalia’s concept to the market and played a vital role in boosting pre-order sales. Additionally, I worked alongside a team to craft the brand’s digital presence, ensuring the website and online platforms delivered a seamless, visually compelling experience that reflected the brand’s innovative spirit.