Located on the banks of the Main in Frankfurt, East Five Hotel offers a refined and contemporary experience in the heart of the city.

With Frankfurt’s hotel landscape bustling with options, East Five needed a brand identity that would capture its unique positioning—sophisticated, contemporary, and seamlessly integrated into the city’s energy. My role was to shape a cohesive visual identity that extended across both physical and digital touchpoints, ensuring a seamless brand experience for guests.

From typography to color palettes, every element was carefully considered to reinforce the hotel’s refined aesthetic. A key focus was translating this identity into a compelling online presence, where potential guests could immediately connect with the brand’s story and atmosphere. The result was a distinct and memorable identity that positioned East Five Hotel as a standout destination for modern travelers.